User:Digital Cash Academy
As an example, download the CBS news app or go to CBSNews mobile and you will see advertising banners at the top or bottom of the page. The ad serving engine is smart enough to realize the type Digital Cash Academy of phone that is being used to view the content, and for my phone was able to send a banner from Bank of America, advertising their new mobile banking app specific for the Android phone from which I accessed the site.
This type of advertising is powerful! Being able to send content that is user, device and mobile relevant increases the probability of effectiveness and marketing efficiencies. In addition, the click through possibilities for mobile ads to click to call, click to IVR, click for deliverables, and more, extends the value of the advertisement to be an interactive experience that benefits from the technology integrated into mobile devices - not possible through print, radio, television or even email advertising. http://worldhealthreviews.com/digital-cash-academy-review